On January 1st, 2016, the Highway Traffic Act was revised to include a regulation that identifies a new type of Pedestrian Crossover. As a result, municipalities can now install Pedestrian Crossovers on low speed, low to medium volume roads.
Pedestrian Crossovers are designated areas that allow pedestrians to safely cross roads where vehicles must yield to pedestrians when crossing. Pedestrian Crossovers are identified by specific signs and pavement markings. In some cases, but not always, they may also have pedestrian activated flashing beacons.
With the introduction of the new law, Council approved a three year pilot project on September 9, 2015 to study the use of Pedestrian Crossovers in Ottawa. Thirty-two Pedestrian Crossover locations are planned to be installed by the end of June, and up to another 20 crossings will be installed throughout the remainder of 2016.
The City of Ottawa website has more information on pedestrian crossovers, and includes a list of the initial locations: http://ottawa.ca/en/residents/transportation-and-parking/road-safety/pedestrian-crossovers
Kanata North Locations:
- Badgeley at Goulbourn Forced
- Kanata at Keyrock/ Stikine
- The Parkway between Teron and Leacock
- Knudson Drive at Nelford Court
The installation of the new Pedestrian Crossovers requires a significant change in travel behaviour for all road users to ensure a safe road environment for pedestrians at these crossings. For this reason, a strong emphasis will be placed on the communications and
outreach for this initiative and includes:
Pre-launch information campaign
Before unveiling the new Pedestrian Crossovers to the public, a pre-launch campaign, beginning May 24th, will let road users know that Pedestrian Crossovers are coming to Ottawa, what they are and how to use them. The pre-launch campaign will include stakeholder outreach, a Weekender article, and social media messaging. The City of Ottawa’s website includes information about the Pedestrian Crossovers, including what they are, how they work, the rules for pedestrians, cyclist, and drivers at the crossings, and a map of locations. Link to City landing page on pedestrian crossovers: http://ottawa.ca/en/residents/transportation-and-parking/road-safety/pedestrian-crossovers
The City is having a media event in mid-June to officially unveil one location, with the majority of others being uncovered in the following days. The location chosen by the City for this event is the new crossover on The Parkway, Kanata North, and it will be held on June 13th.
Education and awareness campaign
Following the media event, an awareness campaign will include a comprehensive Communications Campaign as well as a Stakeholder Outreach Plan that will roll out during the summer and fall. Staff will work closely with Ottawa Police Service to ensure consistency in messaging and approach. Tactics will include social media, bus ads, digital billboards/screens, newspaper and radio advertisements. Buckslips and an e-poster will be distributed to road safety stakeholders to encourage them to help the City share information about the new Pedestrian Crossovers. Residents will be encouraged to provide feedback via the City’s website on the implementation of this pilot program.